Computer Innovations in Marketing. Evelyn Konrad.

Computer Innovations in Marketing.

American Management Assoc, 1970, stated first printing; 387 pages, index, some diagrams.

Condition: Very good hardcover in Very Good dustjacket and clear acetate glassine jacket protector. The binding is sound and secure, prev. owner's name on endpage, the pages are clean and unmarked.

Price: $5.00

Item Description

Contents include articles divided into major Sections, including, Management and the Computer -- How to use the computer in Marketing (Art Youmans, jr); etc; Inventory Management and Physical Distribution -- first conquest of the computer in marketing (Konrad); and MORE

Marketing Research and New Product Development; Pricing; Advertising and Promotion (some articles include, The Gordian Knot of Advertising (Konrad); Using computers, a look ahead (Robert Hammond); the Future of the Computer in Marketing (Philip Kotler); and more.